Blackver

MURTIKI — contemporary educational products for children and adults (posters, toys, animation, soft, games, etc.). Branding agency Blackver made the whole complex of marketing activities for that project: targeting, naming, logo, graphic and package design, illustrations.

Poster with Russian alphabet was the first product for market expansion. All graphic decisions based on monthes of analytic works and researches.

In January 2012 trade mark MURTIKI was successfully registered.

Contributors:

Alexey Kondratiev — copyright, analytics, management

Tatiana Kondratieva — social and experts survey

Oleg Tsybikov — design, illustration, visualization

Sergey Bobryshev, ParaType — font PT Sans

Alla Dynaevskaya — teacher and speech therapist

Ekaterina Razumova — speech therapist, psychologist