In may 2010 Unimilk with a great help of branding agency Blackver started a large advertising campaign for trade mark Prostokvashino in 15 Russian cities. Main advertising materials are two highly detailed illustrations in «Look and Find» style:
For customers' comfort Blackver also created a promo web site www.milkgame.ru — where all the questions and answers about that campaign can be found.
Contributors:
Alexey Kondratiev — creative director
Sergey Ratnikov — illustrator
Dmitry Smorogov — art-director, designer
Oleg Tsybikov — designer
Roman Kazban — photography
REDU — programming
Special thanks to client's managers Andrey Fertcev, Nikolay Khrenkov and Marcho Koyumgiev for their quick replies, brave decisions and open mind thinking.
